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Warburtons is the UK's leading independent baker and has a bakery in Newcastle serving the North East and Cumbria.
Trevor Lowes of Warburtons with Dyke House School pupils Gemma Royal and Shaun Poad.
To raise the profile of the Warburtons' name, brand image and product range within the region.
1. Media Campaign: Positioning Warburtons as the number one choice for fresh bread and product range through a targeted media campaign, including articles about new products, healthy eating and Warburtons' role as an employer and in the wider community.
2. Community relations: Including charitable support for local breakfast clubs, play groups and other community-based organisations. Address sponsorship opportunities which highlight the Warburtons' name among these groups.