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The European subsidiary of the world's second largest manufacturer of bearings. Its fight to increase market share in Europe involved a significant culture shift amongst its workforce, the introduction of new working practices and tough cost-cutting decisions.
1. Crisis management 2. Internal communications
1. NSK-RHP called upon Bradley O'Mahoney to manage the announcement of the closure of its factory at Ferrybridge, West Yorkshire which employed 430 people. We shaped the messages the company had to deliver, defined the key audiences and planned to ensure that the company was always in control. A company spokesman was identified and underwent media training to ensure the company's messages were delivered correctly and succinctly to television and radio. All PR objectives were achieved.
2. Prior to the plant closure, the company needed to communicate with its thousands of employees around Europe to bring them up to date with the rapid and significant changes which were taking place and to highlight examples of success amongst the workforce in terms of cost reduction or improved productivity. Bradley O'Mahoney researched and wrote the newsletter.