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| Norrie Oswald, general manager, Thistle Hotels |
Gengis restaurant and cocktail bar is part of the four star Newcastle Thistle Hotel. The restaurant serves a blend of Mediterranean and Asian food and is complemented by a high quality cocktail bar which was designed by top international drinks consultants.
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Craig Patterson, head barman, Gengis |
Launch the restaurant and bar and raise general awareness of the Gengis name among people living in the city. Position Gengis as inspiring a 'taste revolution' which offers a new experience in food and drink.
Develop a media campaign focusing on every aspect of the Gengis story - including investment, training and quality of service, food and drink. In particular invite food critics to review the restaurant/ bar. A second strand of the campaign involved setting up promotions with local newspapers and magazines.
