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Egger (UK) Ltd is one of Europe's leading manufacturers of wood-based panel products.
Hexham-based Egger (UK) Ltd is set to make a big splash after its water resistant flooring board, Weyroc PFB (Protected Flooring Board) received the prestigious British Board of Agrement (BBA) certificate. Andrew Laidler, marketing manager, pictured, put the board to the test.
1. To position Egger as the Number One supplier of wood-based products
2. To raise awareness of Egger and its products in all respective markets
3. To play a key tactical role aimed at directly driving in sales leads
To achieve the objectives Bradley O'Mahoney has implemented a results-oriented and proactive national trade press campaign, supported by a programme of regular customer newsletters. Our work has focused on positioning Egger clearly as the dominate player within key market sectors and supporting brands through product support PR.
Media relations has provided a measurable platform for highlighting the company's activities and product benefits, as well as offering a qualitative and cost effective medium for communicating important brand values to target audiences and influential specifiers.
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Daniel O'Mahoney (left) with Egger's Andrew Laidler.
The quality of the communications activity undertaken for the company was recognised when Bradley O'Mahoney's Egger Building Solutions newsletter was nominated in the IPR Cream Awards 'Best Newsletter' category.
View the Egger website at: www.egger.com