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BKR Haines Watts is a Top 20 firm of chartered accountants. In the North East it has offices in Newcastle and Darlington.
1. To raise the profile of the firm 2. To produce marketing literature 3. National newsletter
1. Media campaign. Positioning BKR Haines Watts in the North East of England as partner-led providers of the full range of accountancy, financial services and business advice specialising in the owner-managed business (OMB) sector through press releases, specialist articles and advertising.
2. A new family of literature incorporating a "key" logo was created to convey the sharper messages and clearer positioning of the firm. Bradley O'Mahoney wrote the content and project managed the graphic design and printing of the literature, ensuring the consistency of the firm's messages across the board.
3. Our success in the North East led to Bradley O'Mahoney being asked to project manage the production of the firm's national newsletter which has a print run of 30,000. We created a more reader-friendly approach, contributing articles of general interest to leaven the more technical fare provided by the firm's partners, which we edited to improve clarity and comprehension.